小红书发布十一出行消费数据，「周边游」热度暴涨 377%

10 月 9 日，小红书发布的《2020「十一」假期出行消费报告》显示，与今年五一假期的日均

数据相比，小红书平台旅游景点相关笔记发布量增长 105%，本地休闲娱乐相关笔记发布增长

371%，酒店民宿搜索量增长 186%，显示此前受疫情影响的旅游消费正展现出强劲的反弹力 ...

值得注意的是广州周边游、广东周边游、佛山周边游占据了三到五位，显示出热爱旅游的广佛

居民在这个假期也把注意力放在了周边游上 ... 今年 7 月比达咨询发布的研究报告显示，在出行

决策方面，以小红书、抖音为代表的生活方式社区、短视频平台使用率明显增长，小红书在

2020 上半年已经成为用户最常使用的出行决策平台。

Little Red Book released eleventh travel consumption data, "peripheral travel" soared 377% in popularity

On October 9, Xiaohongshu released the "2020 Eleventh Day Holiday Travel Spending Report", which shows that the average daily spending during the eleventh day of the eleventh month holiday is lower than the average daily spending during this year's holiday.

Compared to the data, there was a 105% increase in the number of notes published related to tourist attractions and a 105% increase in the number of notes published related to local leisure and entertainment on the Little Red Book platform.

371% and 186% growth in hotel B&B searches, showing that travel spending, previously affected by the epidemic, is showing a strong rebound ...

It's worth noting that travel around Guangzhou, Guangdong, and Foshan occupied three to five spots, showing that travel-loving Guangfo

Residents are also focusing their attention on traveling around this holiday season ... According to a study released by Bida Consulting in July this year, in terms of travel

In terms of decision-making, the use of lifestyle communities and short video platforms, such as Little Red Book and Shakespeare, has grown significantly, with Little Red Book in the

The first half of 2020 has become the most common travel decision platform used by users.