领取替代「投保」违规营销被罚 12 万，微保回应：已全部下线该类宣传用语
据第一财经，针对违规营销被银保监会深圳监管局罚款 12 万元一事，微保回应称，此次是在
2019 年 11 月的监管例行检查中，发现在 2019 年 7 月至 11 月间部分手机网页「微医保住院
医疗」投保页面上，存在用「领取」替代「投保」、以「仅剩 XXX 份」进行营销宣传，且未引
导客户如实健康告知的问题 … 针对上述问题，微保高度重视，成立了专项工作小组，已于 2019
年 11 月调整完毕，并全部下线该类宣传用语，并就相关问题逐项整改，落实到人，完善制度流
程。
To receive an alternative “insured” illegal marketing was fined 120,000, micro-insurance response: has all been offline this kind of propaganda terms.
According to First Finance, in response to the illegal marketing by the Bank of China Insurance Regulatory Bureau shenzhen, a fine of 120,000 yuan, micro-insurance responded that this time is in.
During a routine regulatory inspection in November 2019, it was found that some mobile phone pages between July and November 2019 were “micro-medicating hospitalizations.”
On the Medical insurance page, there is a marketing campaign with “receiving” instead of “insurance” and “XXX only” for marketing purposes, and it is not cited.
Problems that lead customers to truthful health notification … In response to the above-mentioned problems, micro-insurance attaches great importance to the establishment of a special working group, has been in 2019.
In November of the year, the adjustment was completed, and all the offline of this kind of propaganda terms, and related issues item by item rectification, implementation to people, improve the system flow.
Ride.