丝芙兰入驻天猫国际，打造国内首个跨境电商线下品牌体验店

丝芙兰入驻天猫国际，打造国内首个跨境电商线下品牌体验店
据介绍，目前店内涵盖护肤、香氛、护发等美妆全品类 25 个品牌的 600 余款产品，其中
SundayRiley、NatashaDenona 等 9 个海外人气口碑品牌在天猫国际独家首发 … 丝芙兰入驻天
猫国际是 LVMH 集团通过跨境电商孵化新品牌、加码中国市场的又一重要举措 … 去年 9 月，
LVMH 集团旗下蕾哈娜美妆品牌 Fenty Beauty 就通过入驻天猫国际，正式进入亚洲市场，天猫
国际海外旗舰店上线半天就圈粉超 5 万。
Sephora enters tmall global to build the first cross-border e-commerce offline brand experience store in China
According to the introduction, the store currently covers more than 600 products of 25 brands of beauty cosmetics, including skin care, fragrance, hair care, etc
Nine popular overseas brands, including sundayriley and Natasha denona, launched exclusively in tmall global
Cat international is another important move of LVMH group to incubate new brands and add code to the Chinese market through cross-border e-commerce… Last September,
Fengty beauty, a beauty brand of Rihanna under LVMH group, has officially entered the Asian market through its presence in tmall global
More than 50000 international flagship stores were launched in half a day.