阿迪达斯被迫关闭全球七成门店

阿迪达斯被迫关闭全球七成门店
日前，阿迪达斯表示，由于新冠肺炎疫情蔓延，公司不得已关闭全球 70% 的门店，导致今年
一季度全球销售额同比下降 19% 至 47.5 亿欧元，营业利润同比骤降 93% 至 6500 万欧元，
净利润大跌 96% 至 2600 万欧元 … 全球门店重启时间难以确定，阿迪达斯表示，尚无法提
供全年业绩预期 … 阿迪达斯部分国内线下门店甚至推出「买一送一」的活动，单笔消费商品
两件，其中价格较低的一件免费获赠。
Adidas is forced to close 70% of its stores around the world
Recently, Adidas said novel coronavirus pneumonia spread and the company had to close 70% of the world’s stores, leading to the year’s closure.
In the first quarter, global sales fell 19% year on year to 4.75 billion euros, and operating profit dropped 93% year on year to 65 million euros,
Net profit fell 96% to 26 million euros… It’s hard to determine when global stores will restart, Adidas said
For the whole year’s performance expectation… Some of Adidas’s domestic offline stores even launch the “buy one get one free” activity, a single purchase of consumer goods
Two of them, the one with the lower price is free.