疫情使服务用量激增, 但 Facebook 广告业务仍受冲击

钛媒体 3 月 25 日消息，据外媒报道，Facebook 表示，虽然对信息和消息传播的需求推动其许多服务的用量出现了「前所未有」的激增，但由于新冠病毒的大流行，它的广告业务在世界部分地区受到了冲击。这家全球最大的社交网络公司周二在一篇博文中写道：「我们的业务正像其他许多公司一样受到负面影响。」

随着人们不得不宅在家里或与朋友、家人和同事保持社交隔离，Facebook 的许多产品服务的流量急剧增加，包括通过 Messenger 和 WhatsApp 发送信息和语音通话等。Facebook 说：「在许多受到疫情严重影响的国家，短信服务增长了 50% 以上。」Facebook 还说，这些地区的语音通话量也增长了一倍多。在意大利，新冠病毒导致的死亡人数比任何其他国家都多，人们在 Facebook 产品上花费的时间猛增了 70%。

不过，这些增长并不会转化为更多的广告收入。在疫情爆发期间，Facebook 的最受欢迎的服务并不是那些拥有强大广告业务的应用程序或产品，这意味着使用量的激增并未给 Facebook 带来销售的增长。该公司 98% 以上的收入来自广告。Facebook 写道：「我们并没有从那些参与度上升的服务中获得盈利。同时，在一些国家，我们的广告业务却正在减弱，这些国家正在与新冠病毒大流行进行着艰苦的斗争」。
Titanium Media News of March 25, According to foreign media reports, Facebook said that although the demand for information and message dissemination has driven an “unprecedented” surge in the usage of many of its services, its advertising business has been hit in some parts of the world due to the spread of the new crown virus. The world’s largest social networking company wrote in a blog post on Tuesday: “Our business is negatively affected like many other companies. 」 As people have to stay at home or keep social isolation from friends, family and colleagues, the traffic of many Facebook products and services has increased dramatically, including sending messages and voice calls through Messenger and WhatsApp. Facebook said: “SMS services have increased by more than 50% in many countries severely affected by the epidemic. Facebook also said that voice traffic in these areas has more than doubled. In Italy, the new crown virus has caused more deaths than any other country, with people spending 70% more time on Facebook products. However, these increases will not translate into more advertising revenue. During the outbreak, Facebook’s most popular services were not those applications or products with strong advertising business, which meant that the surge in usage did not bring any sales growth to Facebook. More than 98% of the company’s revenue comes from advertising. Facebook wrote: “We have not made any profit from services that have increased their participation. At the same time, our advertising business is weakening in some countries, which are struggling with the new crown virus pandemic. “