Apple Music 等服务打包销售！iOS 13.5.5 代码曝光苹果 「捆绑销售」证据

有传言称，苹果计划在单次订阅中引入一个服务捆绑包，其中包括 Apple Music，Apple TV+ 等苹果服务。而外媒根据苹果 iOS 13.5.5 beta 代码分析得到结论称苹果的确打算开发一种捆绑软件包。

其实早在 2019 年苹果公司就与音乐制作人和发行人进行谈判，计划以单次订阅的形式将多种流媒体付费内容整合在一起。若用户单独购买的话，Apple Music，News+ 和 TV+ 的家庭共享组合每月总计 30 美元。

有了这个捆绑软件包，苹果可以以较低的价格向用户提供数字服务，并使用户与 iOS/iPadOS 生态系统的联系更加紧密。

iOS 13.5.5 代码包含了以前的 iOS 版本中不存在的 「捆绑服务包」和 「捆绑订阅」，这些代码与苹果自己的服务订阅（例如 Apple News+）的管理系统相关，外媒分析称苹果公司仍计划提供相关的折扣套餐。

IT 之家了解到，从英国《金融时报》（Financial Times）报道来看，苹果似乎今年不太可能通过捆绑将 Apple Music 与其他 Apple 服务 「捆绑」在一起销售，因而相关的服务捆绑销售仍是苹果的一项计划。
Apple is rumoured to be planning to introduce a single subscription with a service bundle that includes Apple Music, Apple TV Plus and other Apple services. The foreign media concluded based on Apple’s iOS 13.5.5 beta code analysis that Apple did intend to develop a bundling package.

In fact, as early as 2019, Apple is in talks with music producers and distributors to bring together a variety of streaming paid content as a single subscription. Apple Music, News Plus, and TV Plus’s home sharing portfolio totals $30 per month if users buy it separately.

With this bundle, Apple can offer digital services to users at a lower price and connect users more closely to the iOS/iPadOS ecosystem.

the iOS 13.5.5 code includes “bundled service packs” and “bundled subscriptions” that did not exist in previous versions of iOS, which are related to the management system of Apple’s own service subscriptions, such as Apple News, and foreign media analysis says Apple still plans to offer discount packages.

It House understands that, according to the Financial Times, it seems unlikely that Apple will be able to “bundle” Apple Music with other Apple services this year, so the related service bundle remains apple’s plan.