Affected by the outbreak Global advertising spending fell by nearly 12% this year

受疫情影响 今年全球广告支出或下降近 12%
WPP 旗下媒介采购机构群邑（GroupM） 周一发布报告称，由于新冠病毒大流
行病的经济影响，预计今年全球广告支出将下降近 12% … 群邑表示，今年电视
广告支出预计将下降 17.6%，而不包括政治广告在内的户外广告支出将下降 2
5% … 该机构还表示，预计今年全球数字广告支出将下降 2.3%，在总支出中占
比将从去年的 48% 升至 52%。
Affected by the outbreak Global advertising spending fell by nearly 12% this year
GroupM, WPP’s media procurement agency, said in a report on Monday that the new crown virus was in high
The economic impact of the disease is expected to fall by nearly 12% this year in global advertising spending … The group said that this year’s TV
Advertising spending is expected to fall by 17.6%, while outdoor advertising spending excluding political advertising will fall2
5% … It also said global digital advertising spending is expected to fall by 2.3% this year, accounting for total spending
that’s up from 48% last year to 52%.