预售价 6.58 万元起，新宝骏 E300/E300Plus 苏宁首发

新宝骏也玩起了新零售。

6 月 16 日，上汽通用五菱旗下新宝骏品牌与苏宁汽车、博泰在南京正式签署了战略合作协议，与此同时，新宝骏纯电动车型 E300/E300Plus 通过苏宁首发，价格分别在 6.58 万元 - 8.08 万元与 7.08 万元 - 8.58 万元之间。

新宝骏 E300 车身轴距为 1750mm，长宽分别为 2625mm 和 1647mm，当之无愧成为「抢车位」利器。并非是个「花瓶」，新宝骏 E300 的 NEDC 综合工况续航里程超过 300 公里，对于使用它代步的上班族、宝妈宝爸来说是绰绰有余。

2019 年 4 月，宝骏发布全新钻石标——新宝骏，旗下的车型不仅继承了宝骏一贯的价格亲民属性，还将智能网联作为产品的标配功能。

新宝骏 E300 自然也是「车」小鬼大。

新宝骏 E300 搭载 HUAWEI HiCar 智慧互联系统，通过车机与手机无感连接，进行数据、应用、信息的共享。在新宝骏 i-Store 智慧体验店中，店长通过语音交互，实现远程开关灯具、扫地机器人等一系列车家互控操作。在安全性能方面，新宝骏 E300 提供自动紧急制动、智能泊车、疲劳监测、危险动作检测等功能，提升用户行车安全系数。

新能源微型车 E300 的推出完善了新宝骏的产品图谱。至此，新宝骏涵盖了从微型车到中大型车的共五款产品，覆盖更广的消费者群体。

为何牵手苏宁？业态融合是一大主因。

苏宁作为中国头部电商企业，近年积极拓展边界，汽车已成为其重点发展领域之一。尽管汽车非传统线上销售的商品，但苏宁近期在这一领域的收获颇丰。6 月 1 日，首轮 618 大促开启，根据苏宁汽车发布的 12 小时战报，该平台汽车产品的订单同比增长率达 308%。

6 月 16 日首发的新宝骏 E300 也蹭了一波 618 热度。

线上，苏宁易购平台设立了新宝骏新能源旗舰店来「造势」，吸引而来的流量又可以疏导至新宝骏线下的智慧体验空间。

但苏宁和新宝骏的资源互补不仅体现在销售渠道上，双方还可以打通数据边界，实现数据共享，更精准地定位客户、服务客户。

此外，苏宁运用其对家电和电子消费品用户的洞察及 IoT 生态，与新宝骏一起定义、设计、生产、销售新物种，例如打造小 BIU 联名款新宝骏 E300，开发移动智能终端。

除了苏宁和小米，车联网企业博泰也是新宝骏的伙伴之一。2019 年 6 月，新宝骏与博泰携手，将博泰云 OS 集成到手机应用中，解决车联网升级速度慢的困境。同年 12 月，新宝骏还秀了一波和华为之间的「兄弟情深」：第一款搭载 HUAWEI HiCar 智慧互联的量产车——新宝骏 RC-6 亮相。

市场充满未知，新宝骏与苏宁绑定新零售，E300 是否能重现五菱宏光的荣光，成为新宝骏的「利器」，还有待观察。
Xin Baojun also played a new retail.

On June 16, SAIC GM Wuling’s Xinbaojun brand and Suning Automobile and Botai officially signed a strategic cooperation agreement in Nanjing, while the new Baojun pure electric vehicle e300/E300Plus was launched through Suning, with prices ranging from 658,000 yuan - 808 million yuan to 7.08 million yuan - 858,000 yuan, respectively.

With a body wheelbase of 1750mm and a width of 2625mm and 1647mm, the new Baojun E300 is a well-deserved “car-snatching” weapon. Not a “Vase”, the NEDC integrated operating range of the new Baojun E300 exceeds 300 km, which is more than enough for the office workers and Bao Ma’s father.

In April 2019, Baojun released a new diamond label, Xin Baojun, whose models not only inheritEd Baojun’s consistent price-friendly properties, but also made Smart Net Link a standard feature of its products.

The new Baojun E300 is naturally also a “car” big.

The new Baojun E300 is equipped with huawei HiCar Smart Connected System, which connects data, applications and information without a sense of connection to a mobile phone. In the new Baojun i-Store smart experience store, the store manager through voice interaction, to achieve a series of remote switch ingeluons, sweeping robots and a series of car-to-car control operations. In terms of safety performance, the new Baojun E300 provides automatic emergency braking, intelligent parking, fatigue monitoring, hazard detection and other functions to improve the user’s driving safety factor.

The launch of the new energy mini-car E300 completes the product map of the new Baojun. So far, the new Baojun covers a total of five products, from mini-cars to medium-sized cars, covering a wider range of consumer groups.

Why hand-in-hand Suning? Industry integration is a major cause.

Suning, as china’s head e-commerce enterprises, has been actively expanding its borders in recent years, and automobiles have become one of its key development areas. Despite the non-traditional online sales of goods, Suning has recently gained a lot in this area. On June 1, the first round of 618 was launched, with orders for the platform’s automotive products growing at a 308 percent year-on-year rate, according to suny automotive’s 12-hour war report.

The new Baojun E300, which debuted on June 16, also hit a wave of 618 heat.

Online, Suning Tesco platform set up a new Baojun new energy flagship store to “build momentum”, attracting traffic can be channeled to the new Baojun line under the wisdom experience space.

But Suning and Xinbaojun’s complementary resources are not only reflected in the sales channels, the two sides can also open the data boundary, to achieve data sharing, more accurate positioning of customers, customer service.

In addition, Suning uses its insights into home appliances and consumer electronics users and IoT ecology to define, design, produce and sell new species with Xinbaojun, such as the creation of the small BIU co-branded New Baojun E300, and the development of mobile smart terminals.

In addition to Suning and Xiaomi, the car networking company Botai is also one of the partners of the new Baojun. In June 2019, Xinbaojun teamed up with Botai to integrate Botaycloud OS into mobile applications to address the slow speed of car networking upgrades. In December of the same year, Xinbaojun also showed a wave of “brotherhood” with Huawei: the first production car powered by HUAWEI HiCar Smart Connected- New Baojun RC-6.

The market is full of unknowns, the new Baojun and Suning binding new retail, E300 can reproduce the glory of Wuling Hongguang, the new Baojun”, it remains to be seen.